| Search Engine Optimization |
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a specific website
from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the
earlier a site is presented in the search result page, or the higher it "ranks", the more searchers will visit that
site. SEO can also target different kinds of searches; including image search, local search and industry-specific
vertical search engines.
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