The main goals of the Analytics team are to meet and expand company objectives through the provision of analytical services and solutions. The Analytics team is involved in business decisions and processes, based on co-operation with the operational teams. These goals are met using DWH and SQL code writing, along with additional analytical tools such as Google Analytics, SiSense, PlayTech back office and others.
The day-to-day routine includes the analysis of constant reports and providing relevant business insights, along with identifying strong and weak areas in operational teams, analyzing trends and the effect of changes made, pushing the business forward through relevant data and analysis and other analytical procedures.
The team is involved in business decisions such as: moving forward or not with a new business partner; which changes should be made in deals with exciting business partners; moving forward or rolling back technical and marketing changes made on websites and products; and all other business decisions.