Web Optimization is a process for improving our understanding of the behavior of the visitor’s to our sites. It focuses on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal customers. Our process consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website and funnel conversion rates. At Convertonet we are building the culture of optimization for all the company departments; Affiliates, SEO, SEM, Media, Retention and Marketing Operations.
We are the funnel expert for all customer facing activities across the company with the aim of maximizing the user experience in order to maximize profitability. As part of the funnel optimization we are doing optimization tests to increase the conversion of each one of the steps in the funnel with focus on segmentation and localization.
Some of the different tools and methods that we use to increase our conversion rate are: Google Analytics, an In-house database system, AB testing , multi variant test by Visual website optimizer and Google Website Optimizer. We also use other optimization tools and services such as Click Tale, SiteTuners and KissMetrics.
Example of an optimization tool we use: